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Search Engine Optimization (SEO) F.A.Q
How Much Does An SEO Campaign Cost?
What you will spend depends on many factors, including the present SEO "status" of your website, what you're hoping to achieve, and how competitive your geographic areas are.
The one thing you should know is this: providing you hire the right company, have realistic goals, and are prepared to invest time and money in SEO, the results you achieve in terms of boosted traffic will vastly outweigh what you have paid.
How Important Is Link-Building?
It’s one of the three most important ranking factors – according to Google itself. Links are used by the search engines to help determine the level of authority, trust, and value that a website provides.
It’s through link-building that you can demonstrate that your water damage business is credible, relevant, and of high value to your community.
Check the section on link-building for more specific tips about this: in short, link-building is an essential part of any SEO campaign.
How Many Clients Do You Work With In One Area?
To avoid a conflict of interest, we only accept ONE water damage restoration company per metro area.
What is Black Hat & White Hat SEO?
You can consider black hat SEO as the methods used in the past to trick the search engines into ranking a website highly.
This includes both on-page and off-page methods. Examples like link-building through link farms and keyword cramming are typical of the type of shady practices used in SEO before the Google Panda and Penguin updates. They were aimed at quick wins rather than steady, organic growth of a website.
White hat SEO is aimed at medium-to-long-term SEO success, getting a website to rank well with content that speaks the language of the search engines but that is predominantly designed for human visitors and following Google's guidelines.
Can I Do My Own SEO?
Yes. Absolutely. If you have the understanding and the time. Both of these demands are quite considerable at first.
Most restoration companies don't possess enough of either, and many smaller water damage companies cannot justify hiring a permanent SEO marketing professional.
So, in most cases it’s outsourced to an SEO firm.
Do I Need SEO?
How much do you need traffic visiting your website? If you have so much word-of-mouth business that you're can't keep up with your current water damage jobs, then there's a chance you might not need SEO right now. But your business probably won’t grow.
For most water damage business' the extra traffic generated by their website ranking well on search engines generates significant numbers of new leads. Water damage restoration can be quite a competitive area, so well-run SEO campaigns are a competitive edge that can grow a water damage business and help it take the next step up.
What is SEO?
Search Engine Optimization (SEO) is the process of increasing a website’s rankings in Google’s local and organic search results. An increase in rankings typically results in higher visibility, more clicks to your website, and thus, more water damage jobs.
Website Design F.A.Q
How Much Does A Website Cost?
A number of factors impact the price of a website. For starters, the number of pages, functionality, and content requirements can all contribute to the website’s price.
In general, a small water damage company can expect to pay between $2,500 – $5,000 for a website using a preexisting WordPress theme.
Custom website projects typically range from $5,000 – $15,000. In some cases, when custom applications are required, the fees can be higher.
How Long Does It Take To Build My Website?
The length of time required for a website build depends on items such as the number of web pages, functionality and content. In most cases, a website with 5-15 pages can be completed in four weeks.
Larger websites, with tens or hundreds of pages, may required between 8 – 16 weeks.
Who Owns The Website?
Once your website is developed, we are happy to support you by hosting your website and providing ongoing maintenance and support, but you can rest assured that your website files belong to you.
I’m Hosted With XYZ Company, What Do I Do?
The best solution is to book a free consultation to discuss your website’s hosting configuration in greater detail. One of our web marketing specialist can recommend a solution to transfer your website files to a new hosting platform.
Do You Host My Website?
Yes, to protect our client’s investment, we provide premium hosting solutions that start at $200/mon.
Our hosting solutions include two hours of monthly updates to the website, blazing fast speed, encrypted SSL certificates, proprietary caching and a content delivery network (CND).
Do You Host Emails?
Yes, we provide email hosting services through Google Apps.
Who Completes The Updates To My Website?
We develop on WordPress, the world’s leading content management system. A feature of the platform is its easy-to-use interface that allows non-programmers to complete minor updates to the website, write and publish blogs, and provide basic web maintenance.
We also offer a done-for-you solution with our premium hosting solutions that start at $200/mon. Included in the package are two hours of monthly website updates. Higher levels of service can also be purchased.
Can You Manage My Existing Website?
If your website was developed on WordPress we will likely be able to support you. It’s best to book a consultation to discuss your options further.